ITC’s Personal Care Business today launched the first book in the Di Wills Series – Essence of Hair at the Salon Di Wills during the Wills Lifestyle India Fashion Week Autumn Winter 09 in New Delhi.
Essence of Hair was launched by Fiama Di Wills Brand Ambassador, Deepika Padukone.
Deepika Padukone, said, “Beautiful hair- It’s what every woman wants and has on her Top 10 list of must-haves. Done right, a woman’s hair is integral to her personality. This perhaps explains why women spend hours on getting it just right. But, in a world and time of so many choices, be it in terms of style, color or treatment, knowledge about hair care is of utmost importance.”
It was this realisation that was the inspiration behind the Di Wills Series – The Essence of Hair, a book that sheds light on haircare and styling. Complete with beautiful images, it traces the history of hair care, right upto the latest in tress tools and styles. Topics like basic hair know-how, solutions for bad hair days and tips for special occasions make it an interesting, informative and visually appealing read.
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